By: Shiryn Ghermezian – The Algemeiner; algemeiner.com
An initiative that focuses on combating antisemitism and was founded by New England Patriots owner Robert Kraft has unveiled a new advertisement set to air during Super Bowl LX on Sunday that calls on people to stand up against Jew-hatred.
The ad released by Kraft’s Blue Square Alliance Against Hate, formerly known as the Foundation to Combat Antisemitism, is set in a school hallway and shows students whispering and laughing as a young Jewish classmate passes by. When the Jewish student reaches his locker, he discovers a hateful sticky note placed on his backpack by classmates that says “Dirty Jew.” Another student then walks over, covers the note with a Blue Square, and tells the Jewish kid, “Do not listen to that.” The video ends with the fellow student standing next to his Jewish classmate with another Blue Square placed on his chest, as an act of solidarity.
A message on the screen then states that two in three Jewish teenagers in the US have experienced antisemitism, which was first revealed by the Anti-Defamation League and the Jewish youth movement BBYO in 2024. Gen Z is also three times more likely to witness antisemitism.